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System Of A Down

Serj Tankian - vocals
Daron Malakian - guitar
Shavo Odadjian - bass
John Dolmayan - drums

"Our heritage, our politics are really important, but our
musical vibe together is the thing. Our live performances
speak for themselves." -- System Of A Down

The Agenda
System Of A Down formed organically, the members'
shared diverse musical and personal experiences created
an explosive musical mine field of such volatile, incendiary
ferocity that Rick Rubin elected to sign and produce the
group as the first new act on American Recordings under a
recent pact with Columbia Records. The intensity of metal,
the social commentary of rap and a plethora of influences --
ranging from the band's Armenian heritage to jazz to Middle
Eastern melodies to the nightly news -- has made System
Of A Down a top draw in their home burg of Los Angeles.
The band's agenda has always been clear and uncontrived:
"Our goal has been to stay open to whatever currents guide
us through our lives -- musically, thematically, in every way,
to be ourselves," explains SOAD's soft-spoken, but
big-voiced, singer Serj Tankian. " Our songs and themes
range from political to social to daily angst to love to hate to
dope." However, the band emphasizes, "we do music
because we love it, and our agenda is not just political. We'd
like to touch every sense of our audience: visual, auditory,
taste, touch...." "We don't just concentrate on an aggressive
emotion, though we have that. Anger becomes more angry
when you're quiet at first. That's key to our dynamics," Serj
explains. "We have the openness to go anywhere. It goes
without saying we're a heavy band, but we can also do a
love song." In other words, in the musical milieu of System
Of A Down, all are welcome. "If you're into surprises, being
taken for a ride, I think you'll like the music, no matter what
type of music you're used to listening to," Serj believes. "We
have a lot of people who like our sound who have never
been into heavy music. We have cross-genre types of
music lovers."

Critical Mass
Even before System Of A Down were signed to American
Recordings, local, national and international press got in on
the ground floor, hearing a new musical revolution in the air.

"This debut will be one of, if not THE most important heavy
rock records of the year." Hits

"The band's songs are fueled with rebellion and protest. And
its diverse music which blends metal, rap, hardcore, jazz
and Middle-Eastern melodies expresses the need to stir up
the great American melting pot and unite against prejudice
and injustice." Tower Pulse

"Their leonine muscularity and machine-like tightness rocks
way hard." Bam

"A must-see act.... His singing was intense, roaring with raw
guttural tones one minute and pulsing into cross-fire rap the
next." Music Connection

"Making a big splash in local clubs...." Los Angeles Times

"THE next big agit-politicos." Kerrang! (England)

Goin' American
"We had a show at the Viper Room [in Hollywood] and Guy
Oseary [from Maverick Records] brought his friend,
[producer/American Recordings head] Rick Rubin. "I saw
him from the stage," says Shavo, "and he seemed pretty
much into it. Later, he told us he was blown away, which
blew US away, being '80s kids who loved all the rap stuff he
came out with. My 'License To Ill' record from the Beastie
Boys....I wore it out... and Public Enemy... everything Rick's
done is really incredible." System Of A Down signed to
American Recordings in September 1997. Their first two
major tours are also coups: SOAD hits the road with
labelmates Slayer before embarking on the Ozzfest tour in
the summer of '98.

On The Record
A lucky 13 songs populate System Of A Down's self-titled
debut, produced by Rick Rubin, engineered by Sylvia
Massey (Tool) and mixed by Barkmarket vocalist/mixer
Dave Sardi. Befitting the band's singularity, the recording
process was as experimental and varied as the group's
music. Tracking at the famous Sound City studios in late
1997, Serj then did his vocals at Rubin's home. "We set up
a tent in the middle of his recording room, with nice antique
stuff lying around. Sylvia Massey was a big part of the vibe,
she brought in colored oil lamps, crazy stuff. It was an
adventure." While Rubin was a hands-on producer, the
songs remained as the band wrote them, with some minor
arrangement changes: "Rubin likes us for who we are, and
that's why we work well together." While the System sound
is often complex and multi-textured, it's completely
reproducible live. On System Of A Down, Rubin personally
played a bit of piano and added a few samples and to the
mix. "But," the band members explain, "we didn't want to
burden the album. We wanted it to be live-sounding, but with
touches to make it full and complete-sounding." The bottom
line? "Although we worked with a great number of
upper-echelon people, we had the once-in-a-lifetime chance
for a heavy band to do exactly what the fuck we wanted to
on our own album. We're very happy and proud of that."

The Players
Serj is both a college graduate running his own successful
business and a muckraking, politically aware
musician/visual artist, whose on-stage rants and manic
energy captivate crowds. Shavo, an endearing yet
aggressive KISS fanatic, did wire transfers at a bank to earn
his keep, while Daron, who possesses a quirky, otherworldly
stage presence and a fierce playing style, "used to be a
brain surgeon," cracks Shavo. Pre-System, John, whose
powerful drumming keeps heads banging, once sold comics
and Japanese animation. "Not just between us, but within
each of us, we listen to varying genres of music," says Serj
by way of explaining the musical contributions of each of the
group's members. In the System Of A Down mix, the
aggro-metal side comes from the influence of Daron and
Shavo, but walk into any System show or listen to any track
on System Of A Down and you'll find that Middle Eastern,
rap, goth, jazz, and Armenian music are visible and viable
musical influences. With the raw rock authority of early Van
Halen and the on-the-edge punk power and political and
social acumen of the Dead Kennedys, System Of A Down
have quickly carved out a niche of their own.

The Name Game
The most-asked question. "It came from a poem our
guitarist, Daron, had written, called 'Victims of a Down,'"
explains Serj. "He brought it to us, and 'System' was chosen
as a better, stronger word, and it makes it into a 'whole,'
instead of the people in particular, it's the society."
Ultimately, Serj advises people to "Take your own meaning
out of our name. It means different things to different people.
That's the beauty of it. It's like putting art up on a wall, and
going, 'what do you think of it?' It's many different things, on
a personal, a political level. We leave it open to
interpretation."

Of Historical Significance
In the Los Angeles musical netherworld of 1993, two bands
found themselves rehearsing at the same studio. Daron
played in one, Serj in the other. Soon, the kindred musical
spirits joined forces in a musical entity called Soil. Their
then-bass player knew Shavo, who'd been playing both
guitar and bass. "I'd had been in bands," recalls Shavo, "but
I really liked their band, so I'd hang out with them, and got to
know each member pretty well. I knew of Serj and Daron
because I went to a private Armenian school in Hollywood
where you at least 'know of' everyone in the school." Eight or
nine songs later, Soil got a gig.... and they asked Shavo to
manage the band. "I was amped to do it 'cause I liked them
so much, and them inside, as people, too," he recalls. Soon,
though, member shifts resulted in Shavo joining on bass. By
1995, it was a new beginning: System Of A Down was born,
with new songs, a hardcore work ethic that matched their
hard 'n' heavy sound, and finally, a new permanent drummer
in John Dolmayan.

What Are Words For
Much attention is paid to System Of A Down's provocative,
insightful lyrics. "P.L.U.C.K.," for instance, stands for
"Politically Lying, Unholy, Cowardly Killers." "It's a
revolutionary song having to do with the Armenian genocide,
the injustice," explains Serj, the main lyricist. "Generally, I
write words by themselves, and sometimes I'll cut and paste
them into a song we're working on." "Soil" is a particularly
poignant cut about a friend who committed suicide, while
"Darts" allows Serj to espouse some of his rather
untraditional beliefs. "To be able to understand our world and
our life as it is, you have to have your eyes open to more
than one type of philosophy that's being fed to you," he
offers. On another tip, "D-Devil" is a mesmerizing merging
of four of Serj's poems, dealing with issues as diverse as
"cloning and plagiarism and as beautiful as a little bunny
rabbit." The raging aggro "War" is another fan favorite, while
"Cuebert" is about "clichéd people...people who don't care to
take an extra step in their lives. It's partially a condemnation
and partially a dare to them."

Politics, Heritage And Much Ado About Something
"Politically, there's a lot of things I talk about at our shows....
about mind control, or non-lethal weapons being used by the
CIA and the intelligence community in the West," begins
Serj. "We're ready to speak about things openly." And yes,
many of those "things" revolve around the American-born
band members Armenian heritage. Cher may be the most
famous vocalist of Armenian descent thus far, but System
note that their heritage is simply one part of the band's entire
makeup. "It's as much of an influence as anything else is as
far as what we listen to. Sometimes less, depending," Serj
says, while Shavo clarifies: "We're using a basic four-piece
structure, no authentic Armenian instruments. There are
vibes we enter within a song....we don't always know when
we're doing it, but it might be very Middle Eastern or
Mediterranean." The bottom line? "We play heavy music,
and Armenian music generally isn't heavy music. It's
dramatic, like our music. The Armenian people had a
genocide, just like the Jewish people had the Holocaust.
Those who look the other way, such as Turkey, who
committed it, that injustice itself has been a driving point of
my life," admits Serj. "Because of that, I've been able to look
at other injustices in the world. I know that injustice exists
and it's always hidden, so it opens your eyes. It's been a
motivation factor. Since we do something different
musically, people need to name it something. Some say it's
Armenian rock. But that's unfair to us. It's a part of who we
are, but it's not what we do. If we're playing in another
country, I don't think we'd be called 'Armenian rock.'"

Live
The lights are lowered, and as one, the crowd surges
forward, pressed against the front of the stage. As Shavo
and John lock into heavy, primal sync, Serj, eyes closed and
face turned heavenward, sways to the beat as Daron's
guitar roars into life. The audience is not still for a moment
as System Of A Down pummel them aurally and
emotionally, the shifting dynamics of "Suitepee" wringing the
cares of the day from their souls. As Serj spews the words
to "Sugar" -- "I play Russian roulette...a man's sport, day
after day, with a bullet called life" -- the audience roars
along. The slow, spooky invocation that is "Spiders" lulls the
room into a musical swoon, which is quickly dissipated as
Serj dives into a manic jig, ranting like a wild man on the
barely-controlled chaos that is "D-Devil." Growling the
promise of "we will fight the heathens" in perennial crowd
favorite "War?" the steamy room turns into a frenzy of the
moshing faithful, once again, irresistibly held in thrall under
the inescapable spell cast by System Of A Down.

Concert Dates from PollstarSystem of a Down Discography from CDNow
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